Guest Blogging: Build Business & Become The ‘Go-To’ Expert

Guest Blogging: Build Business & Become The ‘Go-To’ Expert

Let’s face it: as a start-up founder or business owner, building business and establishing a reputation can be hard. Firstly, you’ll need to deal with the fact that because you are a fresh to the market, you are very likely not getting the influx of attention that larger, more established businesses are getting.

You can take many approaches to this: splashing out on a new website, networking at events or ensuring your product stands out from the crowd. But these aren’t the only options available to you!

With a bit of time and a few simple steps you can put yourself, and your business, on the ever-growing map that is the Internet. Taking your business to the next level and positioning yourself as a thought leader and expert within your industry.

The name of this magical business elixir?

Guest blogging.

Sounds counter-intuitive at first right? Why would you contribute content to someone else’s website?

Guest blogging main benefit is tapping into already established, different audiences of websites and bloggers.  Aside immediate increased exposure, you’ll also increase your standing as a leading voice in your industry among people who are interested in your subject.  

Best of all? It’s entirely free.

Need an example?  Here’s a post I published at Pro Blogger.  

I would never have received over 700 tweets, over 250 likes or an influx of ‘eye-balls’ on my content had I published this on my own website. Best of all, the work is done and this post still drives traffic to my website today. 

Looking to give it a go? With our quick-start guide we’ve simplified the process, making it easier than ever to kickstart your guest blogging journey to the top.

Step 1: Find a blog to write for

Ask 100 people who run a blog what their schedule looks like and you’ll receive 99 responses all saying the same thing:

‘Jam-packed’

When you combine the constant need to produce new content, with the day-to-day management of a blog, it’s no wonder so many are run off their feet. But as the saying goes, ‘Many hands make light work’.

That’s where you come in!

By offering to write content for these blogs, you’re providing them with new material to run, and at the same time you’ll be getting your name, your website, and your expertise out to the internet at large.

The easiest way to find a blog to write for? Looking for those that have accepted guest posts in the past. The quickest way? Trusty ‘ol Google.

  1. Load up Google and enter some keywords related to your business into the search bar.
  2. Add some search strings to this, such as “guest post by” or “write for us” and hit ‘Search’.

  3. Bingo! Google will present you with a near-endless list of blogs in your industry that might well be in need of your expertise.

Tip: Website results higher up the Google search are likely to provide you a larger audience, than those further down the list.

Step 2: Choosing a blog

Not all blogs are created equal. When it comes to guest blogging it’s important to choose an active site.

The major signs to look for?

  • Regular content.
  • Active social networks.
  • A bustling comments sections.

As for other factors you should consider? The old adage of quality vs. quantity should be at the forefront of your mind. A smaller site that’s highly relevant to your industry is much more targeted an opportunity than a massive site that’s entirely unrelated.

Tip: The more commenters and likers / sharers of content, the bigger your new potential audience!

Step 3: Pitching your idea

Making your pitch can be the most difficult part of the guest blogging process. But don’t let the fear of rejection hold you back! Just because one site might not be interested in a given idea, doesn’t mean the next one won’t love it to bits.

When it comes to the pitch itself? Keep things concise and to the point. You’re looking to sell them on your expertise and your idea, not tell them your life story!

Some points to keep in mind are:

  • Let the blog know who you are and what you’re about. Link to your site, some of your latest writing, or other recognitions from within your industry to help convince prospects you’ll be adding value to their website.
  • Fill them in on your article idea and how it’ll benefit their site. Sure, you know what you’re getting out of the process, but what is it that they’ll be receiving in return?

Tip: Looking for article ideas? You can use sites like Alltop to see the current most popular articles from around the web. This can be a great source of ideas that you can either look at from a new perspective, build on, or dive down into more detail!

Step 4: Write and submit your blog post

Now comes the fun part! Writing your post is your opportunity to bid goodbye to the politics and process of guest blogging and get into the meat of things:

Putting together a killer article that will make you shine.

As for the writing process itself? Keep in mind:

  • Many blogs have their own guidelines when it comes to the length and content of guest blog posts, so check with the blog first before you start writing.
  • With those requirements in mind, get to writing! Whether you’re letting readers in on some industry insights, answering a popular question or exploring some of your industry’s hot-topic issues: the longer and more insightful your post, the better.

This shouldn’t be an invitation to ramble, though. We’ve all experienced the dreaded wall of text before. Try to remain concise, and break up larger sections with relevant images or video.

Lastly: Get that cred!

Possibly the most important part of your guest post, aside from adding value in your content, is adding your author bio. This is where you take credit for your post, tell everyone who you are, and what you do. Linking back to your website or social media profiles should be part of the author bio.

Post submitted? Congratulations! You’ve just set foot on the path to success, you’ve now extended your audience beyond your website. So get back to Google, plug in some more searches, and strike while the iron’s hot. Before you know it you’ll have a body of guest blog articles behind you, promoting you and your business 24/7.

Happy blogging!

Author bio

Robert Kramers is founder and search marketing consultant at Found SEO in Tauranga. You can follow him on Linkedin or Twitter.

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