At Basestation we have a number of channels available to promote your business or event, depending on your current contract or plan:
Promotional Channels
Resident Organisation Logos
- Your office door (static)
- Reception logo wall (static)
- Street frontage window (static)
- Digital signage logo page (dynamic)
- Website team directory listing (dynamic)
Event Promotion
- Digital signage - Reception landscape triple screen - 1 x single 3840px x 2160px
- Digital signage - Coworking floor portrait - 2 x single 2160px x 3840px
- Digital signage - Stairwell to Babbage event space - 1 x single 2160px x 1920px (two portrait screens combined)
- Digital signage - Babbage event space landscape - multiple x single 3840px x 2160px
- Event directory - Website - Large image 1500px x 1125px and Small image 300px x 300px
- Event directory - Digital Signage - automatically syndicated from above and displayed in Reception and Coworking floor.
- A3 Poster holders - various throughout all floors
- Social media
- Newsletter - general update
- Resident update email - internal only
Design File Requirements (refer file types below)
Resident Organisation Logos
- Static - vector file: .svg (ideally) and/or .eps (otherwise a large/high-res .jpg or .png file)
- Dynamic - transparent .png file (ideally) in light and dark versions
- Landscape and portrait versions if available
Event Promotion Content
- Single .jpg file for the required location, at resolution specified above
- For multi-location/channel and digital signage display, please discuss options for using our content software at www.flexitive.com
Multi-channel Platform
We use www.flexitive.com to generate exportable multi-channel static (digital and printed), and live (multi-resolution) digital signage content feeds from a single source.
If your content is going to be used regularly at Basestation we prefer the following approach to allow us to build it in Flexitive:
- Provide us with an image (eg jpg or pdf) of the final product, for each of the resolutions required - this gives us something to build to.
- Provide us with each of the core elements of the design in transparent .png and include (where applicable);
- Background colour
- Web font used (for text) or provide the completed text as a scalable image
- Graphical elements as scalable.
If you would like to understand more about how we build in Flexitive, an initial intro video.
File Types
| File Type | Format Type | Use Case | Minimum Resolution (px) | Minimum File Size | Vector / Path Compatibility | Notes for Plotter Conversion |
|---|---|---|---|---|---|---|
| SVG (.svg) | Vector | Best for cutting; paths already defined | N/A (resolution-independent) | < 1 MB typical | ✅ Native vector | Ideal for direct use — paths are editable, scalable, no pixelation |
| EPS (.eps) | Vector | Professional logos / artwork | N/A | < 2 MB typical | ✅ Native vector | Converts cleanly to DXF or HPGL for cutters |
| PDF (.pdf) | Vector or Raster | Mixed content (vector + raster) | 1000×1000 px (if raster) | 200 KB – 2 MB | ⚠️ Often contains vectors | Check that it’s “press-quality” or “outlined” before importing |
| AI (.ai) | Vector | Adobe Illustrator source file | N/A | < 10 MB typical | ✅ Native vector | Must be exported to SVG or EPS for most plotters |
| DXF (.dxf) | Vector CAD | CNC and vinyl cutting | N/A | < 5 MB | ✅ Native vector | Directly compatible with most cutters |
| PNG (.png) | Raster | Clean artwork / logos | ≥ 1000 × 1000 px | ≥ 300 KB | ⚠️ Requires tracing | High-contrast black-and-white images trace well; avoid gradients |
| JPG (.jpg) | Raster | Photos or flattened logos | ≥ 1500 × 1500 px | ≥ 500 KB | ⚠️ Requires tracing | Use only for simple silhouettes; lossy compression affects edge accuracy |
| BMP (.bmp) | Raster | Line art / scanned drawings | ≥ 1000 × 1000 px | ≥ 1 MB | ⚠️ Requires tracing | Large file size; clean edges but inefficient for storage |
| TIFF (.tif) | Raster | High-quality scans | ≥ 2000 × 2000 px | ≥ 2 MB | ⚠️ Requires tracing | Preserves detail for tracing; supports layers and transparency |
| WEBP (.webp) | Raster | Web-optimized images | ≥ 1000 × 1000 px | ≥ 250 KB | ⚠️ Requires tracing | Avoid unless no other format available; not ideal for cutters |