Wednesday, 14 January 2026 11:40

Why Social Capital Thrives in Coworking Spaces Featured

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According to Wikipedia, social capital is “a concept used in sociology and economics to define networks of relationships which are productive towards advancing the goals of individuals and groups.” The strength of an individual’s social network can have a profound impact on all aspects of life, from health to career opportunities. In a broader sense, social capital enables communities to grow, entrepreneurship to thrive, and ultimately creates the magic that allows everyone to flourish.

Coworking spaces feel like a natural fit for building and growing social capital, both at an individual and community level. Just the other day, I was talking to a resident who shared that he received a good 20 minutes of free electrical advice from another resident (a mechanical engineer specialising in hydraulics and electrical work). Conversations like this happen all the time. When my niece relocated to Tauranga last year, she landed her first job through a resident I’m friends with. I’d mentioned she was looking for work, and my friend immediately suggested a contact of hers who was hiring. Even the handful of charities that work from our space feel comfortable putting out a call for help or volunteers, knowing the community will support them.

One of the unique benefits of coworking is that everyone working in the space is independent of one another. This often means fewer office politics, hierarchies, and siloed relationships, as the person sitting next to you is more than likely not in the same company or even the same industry. By nature, coworking spaces are a melting pot of individuals from a wide range of backgrounds, all seeking a place where they can find community, connection, and remain productive. They offer low-pressure interactions and proximity to others without any forced engagement.

Social capital is not transactional. When introductions and connections are made, it’s rarely for tangible benefit alone, but rather to foster a sense of connection and belonging. Social capital only works when trust is established - something built through everyday interactions, like conversations in the kitchen over lunch or while making a cup of tea.

Beyond the economic benefits of social capital, such as career opportunities or shared expertise, it also plays an important role in supporting long-term wellbeing, confidence, and resilience. Feeling connected and part of a community during challenging times can make life feel far less daunting. Having a coffee catch-up with a fellow coworker whose business is also being affected by the current economic downturn can help you feel less alone. We’re also aware of residents who have since moved on from our coworking space but continue to stay in touch with people they first met at Basestation.

If you’re currently working from home or looking for a place where you can feel more connected to Tauranga’s professional community, why not try coworking? We offer a wide range of options, from hot desking for a few hours to your own permanent office space for you and your team (and everything in between!).

Come and find us at 148 Durham Street, Tauranga. We’re open from 8:30am–5:00pm, Monday to Friday. Pop in for a chat and a tour, we’d love to meet you.

Read 2 times Last modified on Wednesday, 14 January 2026 11:51

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